Be IKEA’s Student of the Year 2019 and win two fantastic prizes

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General

IKEA is the leading home furnishing company in the world and well established on the Swiss market for more than 40 years. Our vision is to create a better everyday life for the many people.

Our world is changing rapidly and with that, so are our habits, behaviors and the ways in which we interact. This also influences our expectations of and relationships with brands. With the digitalization as the strongest driver of change.

IKEA has a strong identity which is lived mainly thru the distinct store concept (shopping experience including food components, self-service concept, habits like the hot dog and Småland, …). How can a brand continue to build on and further develop its identity and differentiate from the competition in a digital environment?

Tasks

The Challenge / Strategy
What does the changing world mean for the different target groups? On which target group would you focus to position IKEA in the digital world? What can IKEA do to meet and exceed the expectations of these consumers? How can IKEA stimulate passion for home furnishing among the people living in Switzerland thru digital channels?

Format
Come up with a game-changing idea that would answer all of the above questions and write down your strategy on maximum three A4 pages. Your strategy should include a target group definition and insights and a strategic approach to build IKEA’s identity thru online channels to differentiate from competitors.

Education

You are a Bachelor’s, Master’s student or recent graduate in Business Administration, Social Sciences or Marketing and reside in Switzerland, Germany, Austria, Italy, or France

Benefits

What you could win
The winner will receive an IKEA voucher worth 2,500 CHF as well as time together with an interior designer who gives you insights and support in how to furnish your home in an attractive way suited to your lifestyle.

Extras

“I am very excited to read all about your marketing strategies and creative ideas!”

Ina Rhöös
Employer Branding & Recruiting
Diversity & Inclusion
IKEA AG

Application

How to apply for the challenge Submit the following documents to our partner for this contest to this link: • Your CV • Your email address • Your strategy written up in a Word, PDF or other common document format file Next steps in the application process • The five most inspiring and interesting strategies will be invited to IKEA to present their concept in front of a jury • The winner will be chosen by a jury of IKEA employees based on the above-mentioned criteria • The winner will be presented with an award by IKEA at the Universum Awards in Switzerland

Deadline

Please apply until 01.04.2019.
Am 21.02.2019 veröffentlicht. Originalanzeige