Consumer & Market Knowledge - Human Insights Intern (m/f)
Consumer & Market Knowledge - Human Insights Intern (m/f)
Are you energized by solving tough business problems? Are you curious and creative with a bias towards action? If so, then a role in the Analytics & Insights organization is for you!
The Analytics & Insights organization create a point of difference for P&G. We directly influence business strategy, via deep consumer, retailer and market understanding, spanning from human insights to data science.
This role is within Human Insights. You will be the broader A&I organization go-to-person on understanding people and uncovering insights that drive business choices and broader strategies, with your deep understanding and passion for human psychology and behavioral science.
Key Responsibilities
- We define consumers through personas/archetypes, JTBD frameworks, journey maps and other tangible compelling frameworks;
- We enable and advocate for consumer empathy across the organization through ongoing immersions with consumers, helping build the skills and confidence in the organization;
- We synthesize disparate inputs and train the organization to move from abstract to concrete insights, driving clarity, detail and refinement to our strategies and offerings;
- We also communicate consumer needs, principles and designs through artifacts, presentations and prototypes to develop and influence meaningful brand strategies;
- Finally, we build internal training and development to enable our business to lead and inspire cross-functional teams to explore and understand our consumers’ experiences and unmet needs.
CMK00001470
Job locations:
Geneva, Canton of Geneva, Switzerland
Job Type: Full-time
Job categories: Consumer & Market Knowledge
Req No: CMK00001470