Consumer & Market Knowledge - Human Insights Intern (m/f)

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Consumer & Market Knowledge - Human Insights Intern (m/f)

Are you energized by solving tough business problems? Are you curious and creative with a bias towards action? If so, then a role in the Analytics & Insights organization is for you!
The Analytics & Insights organization create a point of difference for P&G. We directly influence business strategy, via deep consumer, retailer and market understanding, spanning from human insights to data science.

This role is within Human Insights. You will be the broader A&I organization go-to-person on understanding people and uncovering insights that drive business choices and broader strategies, with your deep understanding and passion for human psychology and behavioral science.

Key Responsibilities

  • We define consumers through personas/archetypes, JTBD frameworks, journey maps and other tangible compelling frameworks;
  • We enable and advocate for consumer empathy across the organization through ongoing immersions with consumers, helping build the skills and confidence in the organization;
  • We synthesize disparate inputs and train the organization to move from abstract to concrete insights, driving clarity, detail and refinement to our strategies and offerings;
  • We also communicate consumer needs, principles and designs through artifacts, presentations and prototypes to develop and influence meaningful brand strategies;
  • Finally, we build internal training and development to enable our business to lead and inspire cross-functional teams to explore and understand our consumers’ experiences and unmet needs.

CMK00001470

Job locations:
Geneva, Canton of Geneva, Switzerland
Job Type: Full-time
Job categories: Consumer & Market Knowledge
Req No: CMK00001470

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Am 27.12.2020 veröffentlicht. Originalanzeige