IWC - CRM Supervisor

Reference Code: 25921

IWC - CRM Supervisor

Seoul, 11, KR

Permanent

Since 1868, the Swiss watch manufacturer IWC Schaffhausen has been crafting exquisite Haute Horlogerie, in which the highest precision is combined with exclusive design. As one of the world’s leading brands in the luxury watch segment, our long-established company daily upholds the pioneering spirit and the innovative talent that underlie our success.

IWC - CRM SUPERVISOR

MISSION

Administratively reporting to the Assistant Retail Manager and functionally reporting to the Department Manager CRM at HQ, the IWC Local CRM Supervisor is an Ambassador for the brand responsible for the successful planning and implementation of client acquisition and retention activities, corporate tools and strategy with necessary adaptations to the local market striving to create the best client experience.

RESPONSIBILITIES

1. DATA MANAGEMENT

• Manage accuracy of client data collection by setting qualitative and quantitative objectives
• Analyze client data according to KPIs and establish monthly reports / statistics to be delivered timely to management and HQ
• Manage the implementation and maintenance of CRM system in your local market, identifying improvements needed and solutions in collaboration with HQ
• Be the local expert on privacy policy law, to ensure all materials and action plans are in line with brand’s and Richemont’s policies

1. CRM PROJECT MANAGEMENT

• Define and implement CRM strategy for IWC Korea market to develop customers’ acquisition, engagement and loyalty
• Drive CRM strategies by using market and client intelligence to develop campaigns, Boutique activations and events concepts in line with brand DNA and working closely with key stakeholders of retail, marketing & digital teams
• Identify partners and opportunities in line with brand’s identity and define relevant initiatives to acquire new data and activate current clients, thereafter following up with ROI analysis
• Implement direct marketing activities (mailers, e-mailings, etc.) to propose targeting recommendations for the market
• Act as strong partner for boutique teams by regularly interacting and conducting regular information and coaching sessions to support the build-up and implementation of CRM tools and knowledge

1. OTHER RESPONSIBILITIES

• Develop a competitive and market intelligence to enhance the development of a CRM culture in your local market
• Act as Ambassador of client centricity and client data protection officer in your local market

PROFILE

• At least 3 years of CRM experience
• Luxury store, retail working experience is a plus
• Very good general education and sense for etiquette
• Strong sense of luxury service and aesthetics
• Fluent in English
• Pragmatic and creative approach in ambiguous situations
• Works autonomously with good organizational skills, capacity to manage several projects and deadlines simultaneously