Associate Marketing Manager, Global Strategic Marketing-Trauma

DePuy Synthes Companies of Johnson & Johnson is recruiting for an Associate Marketing Manager, Global Strategic Marketing - Trauma, located in _West Chester, PA or Solothurn, CH. _

DePuy Synthes, part of the Johnson & Johnson Medical Devices Companies, provides one of the most comprehensive orthopedics portfolios in the world. DePuy Synthes solutions, in specialties including joint reconstruction, trauma, craniomaxillofacial, spinal surgery and sports medicine, are designed to advance patient care while delivering clinical and economic value to health care systems worldwide. For more information, visit www.depuysynthes.com.

This position is responsible for the worldwide marketing of products within the company’s Global Strategic Marketing team.

Responsibilities of the position include but are not limited to:

• Commercial Results - Achieve worldwide business plan objectives of sales, net income, gross profit, inventory and price on an annual basis. Manage expenses within budget. Increase company’s leadership position in trauma market.
• Brand Strategy - Contribute to the development of global brand strategies for products, services, programs and other key initiatives, including establishment of value proposition, targeting & segmentation, positioning, global branding, product launch and lifecycle management.
• Product Launch - Contribute to the creation and execution of impactful worldwide product launches. Specific responsibilities include the development of brand strategy, marketing materials for all key stakeholders (salesforce, surgeons, hospitals, patients, payers, etc.), price strategy, promotional plan, product training plan (salesforce & surgeons), product forecasting, inventory roll-out plan, sales tools, etc. Lead coordination with Regional Marketing teams and other key stakeholders.
• Customer Insights and Analytics - Partner with Business Insights to execute market research initiatives around customer needs and product validation. Provide technical expertise to assist in their execution. Stay connected with market needs through frequent interaction with customers (co-travel with sales consultants, attendance at industry meetings, review medical journals, etc.)
• Market Insights and Analytics - Use primary and secondary data to analyze market, industry, and technology trends; identify relevant threats and opportunities and develop actionable competitor analysis and derive strategies
• Portfolio Planning & Product Development - Contribute to multigenerational portfolio plans aligned to company strategy. Partner with R&D and Strategic Alliance counterparts to collaborate on product development programs. Support the development of product scope, providing design inputs, validating product design, and development of launch messaging and materials, set configurations, etc. Leverage strong understanding of product development process and functional areas (quality, regulatory, etc.) to ensure on-time launches.
• Business Development - Assist in identifying external partners to target for acquisition or strategic partnership to fill gaps in the portfolio or create competitive differentiation. Develop business cases to gain internal support for proposed partnerships/acquisitions.
• General Business Support - Develop strong relationships with surgeon customers and key targets. Partner with Professional Education & Tradeshow groups to build promotional plans around key events and provide on-site support. Partner closely with Regional Marketing and Field Sales Teams to gather input on customer needs and ensure strong alignment with product and company strategy. Be responsive in responding to requests from customers and sales consultants. Work collaboratively with functional areas and Strategic Partners to ensure business issues are addressed.

Qualifications

• A minimum of a bachelor’s degree is required. An MBA is preferred.
• A minimum of 4 years progressive business experience is required.
• Marketing or Product Development experience is preferred.
• Experience in regulated environment industry experience is preferred.
• Experience in developing or launching new products, services and programs is preferred.
• Excellent written and verbal communication and presentation skills are required.
• Strong proficiency in Microsoft Office Suite is required
• The selected candidate must have the ability to work in a hands-on, fast paced, customer focused environment.

This position will be based in West Chester, PA or Solothurn, CH and require up to 30% domestic and/or international travel, including occasional weekends.

Johnson & Johnson Family of Companies are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.

Primary Location
United States-Pennsylvania-West Chester-1301 Goshen Parkway
Other Locations
Europe/Middle East/Africa-Switzerland-Solothurn-Solothurn
Organization
Medical Device Business Services, Inc (6029)
Job Function
Marketing
Requisition ID
2105900108W