Master Area 2026
22 october 2026 | 10h00 - 16h00
StageOne, Zurich-Oerlikon, booth plan
The Master Area connects Bachelor's students and professionals with relevant universities and their Master's programmes. In addition, students and young professionals as well as company representatives will be attending the parallel Absolvierenden-Messe Zurich in the same exhibition hall.
Note: From 2026 onwards, the Master-Messe will be fully integrated into the Absolvierenden-Messe as the Master's Area.
– Applications will be considered in the order received (“first come, first served”).
– If you register by June 19, 2026 we are able to guarantee you a presence in all marketing instruments.
Key Facts
The Master Area offers an ideal platform to present yourself and your Master's and continuing education programmes (MA, MSc, CAS, DAS, MAS, MBA, EMBA) to motivated Bachelor's students and professionals. Interested education providers have various opportunities to participate in the fair, cross-media marketing around the fair and the option to position themselves as a top university with an individual and exclusive presentation.
89%
of exhibitors had a very positive or positive overall impression
1'500
students and professionals
Ø 43
contacts established per exhibitor
100%
of exhibitors rate their collaboration with talendo as very positive.
Why does it make sense to participate?
Active recruiting
Your programme is a perfect match for the visitors? Convince the students & professionals directly on site - it couldn't be easier!
University and Student Marketing
Show what sets you apart as a university and strengthen your brand! You can convey these messages in a personal and authentic way with a trade fair presentation.
Networking
Make valuable contacts with visitors.
In addition, such a fair also offers the opportunity to exchange ideas with professional colleagues.
Who will be there?
Every year, around 500 students, professionals, study and career guidance counsellors attend the Master-Messe. In 2026, the Master-Messe will take place for the 15th time, for the first time completely integrated as Master Area in the Absolvierenden-Messe Zurich.
Interested?
Further impressions and feedback from past editions can be found in the feedback documentation.
Feedback from exhibitors
FHNW - University of Applied Sciences of Northwestern Switzerland
«We at the FHNW are very satisfied with our participation in the Master-Messe. The aim was to make contact with many interested parties and we had many good discussions.»
University of St. Gallen (HSG)
University of St.Gallen (HSG)
«The Master-Messe offers us an ideal platform to present the Master's programmes and the individual admission requirements to students.»
OST - University of Applied Sciences of Eastern Switzerland
«Professionally organised fair with an interesting supporting programme.»
Experiences of participants
Visitor 2025
«At the Master's Fair, I can get a lot of information about different universities and their Master's programs in one day and in one place, which I would otherwise have to research at individual events or on countless websites.»
Visitor 2025
«It's a great opportunity to get advice from different universities and also to find out about universities that you wouldn't have researched yourself.»
Student
«There are many universities at one place, it's straightforward, and best of all, it's free! Great!»
We are here for you
We will be happy to advise you about your performance opportunities and work with you to put together the performance you want.