Master-Messe 2026
22 october 2026 | 10h00 - 16h00
StageOne, Zurich-Oerlikon
The Master-Messe connects 500 Bachelor's students and professionals with relevant universities and their Master's programmes. In addition, 1,500 students and young professionals as well as 200 company representatives will be attending the parallel Absolvierenden-Messe Zurich in the same exhibition hall.
Note: From 2026 onwards, the Master-Messe will be fully integrated into the Absolvierenden-Messe as the Master's Area.
– Applications will be considered in the order received (“first come, first served”).
– If you register by June 19, 2026 we are able to guarantee you a presence in all marketing instruments.
Key Facts
The Master-Messe offers an ideal platform to present yourself and your Master's and continuing education programmes (MA, MSc, CAS, DAS, MAS, MBA, EMBA) to motivated Bachelor's students and professionals. Interested education providers have various opportunities to participate in the fair, cross-media marketing around the fair and the option to position themselves as a top university with an individual and exclusive presentation.
You find more information in the feedback-documentation.
89%
of exhibitors had a very positive or positive overall impression
483
registrations from students and professionals
Ø 43
contacts established per university
100%
of exhibitors rate their collaboration with talendo as very positive.
Why does it make sense to participate?
Active recruiting
Your Master's programme is a perfect match for the visitors. Convince the students & professionals directly on site - it couldn't be easier!
University and Student Marketing
Show what sets you apart as a university and strengthen your brand! You can convey these messages in a personal and authentic way with a trade fair presentation.
Networking
Make valuable contacts with visitors to keep you on the radar. In addition, such a fair also offers the opportunity to exchange ideas with professional colleagues.
Interested?
Further impressions and feedback from past editions can be found in the feedback documentation.
Who will be there?
1,000 Bachelor students, professionals, HR managers, training specialists, career and study counsellors from German-speaking Switzerland.
Feedback from participating colleges and universities
University of St. Gallen (HSG)
University of St.Gallen (HSG)
«The Master-Messe offers the University of St.Gallen (HSG) the ideal platform to present the Master's programmes and the individual admission requirements to students.»
FHNW - University of Applied Sciences of Northwestern Switzerland
«We at the FHNW are very satisfied with our participation in the Master-Messe. The aim was to make contact with many interested parties and we had many good discussions.»
OST - University of Applied Sciences of Eastern Switzerland
«Professionally organised trade fair with an interesting supporting programme.»
Experiences of participants
Student
«At the Master's Fair, I can get a lot of information about different universities and their Master's programs in one day and in one place, which I would otherwise have to research at individual events or on countless websites.»
Student
«It's a great opportunity to get advice from different universities and also to find out about universities that you wouldn't have researched yourself.»
Student
«There are many universities/technical colleges in one place, it's straightforward, and best of all, it's free! Great!»
...what else is available?
Presentation
Would you like to address an important topic or present current projects? Convince within 30 minutes
(costs: CHF 800.-).
Fair Website
You can present yourself as a top university on the fair website during the registration process (prices by arrangement).
Exclusive presentation
Would you like to become a trade fair magnet and attract additional students to your stand? Convince them with an exclusive and creative presentation.
We are here for you
We will be happy to advise you about your performance opportunities and work with you to put together the performance you want.