How to use LinkedIn effectively for your career
Tips for networking, job hunting and personal branding
- November 24, 2025
- 2 Min. reading time
LinkedIn is more than a digital CV. It’s your stage, your search engine, your network. Those who use the platform intentionally can gain visibility, build connections and shape their career path – whether entering the job market or planning the next step.
Complete your profile – the right way
Your profile is your digital business card. Make sure to include:
- - a clear, professional photo
- - a sharp headline like “Business IT student focused on data analytics”
- - a strong summary – who you are, what interests you, where you’re headed
Link to study projects, internships, tools or certificates – anything that shows what you can do.
Be active – not just visible
A great profile is only the start. Comment on posts, share content that matters to you, and post yourself – a moment from your studies, a reflection, an event.
Visibility comes from personality – not from self-promotion.
Build your network
It’s not about collecting contacts. It’s about connecting with people you actually want to learn from or work with.
Start with classmates, former colleagues, professors – then branch out to professionals in your field or companies that interest you.
Pro tip: Always add a short, personal message – it shows intention without seeming pushy.
Find jobs – differently than on job boards
LinkedIn isn’t just job ads. It’s also people offering insight. Use the search bar, follow companies, and track hashtags like #entryleveljobs, #graduateswitzerland, #internships.
You can show interest by using the Open to Work feature or sending direct messages – short, friendly, to the point.
Personal branding starts with attitude
You don’t need to be a brand. But you can be clear about what matters to you and what drives you.
If that shows up in your profile, posts and comments, you’ll create a consistent impression – one that sticks with recruiters and future teammates.
Show up – real, curious, open
LinkedIn isn’t a competition. You don’t need to prove anything – just share who you are and what interests you professionally.
Whether you’re just starting out or ready for the next step: Use LinkedIn as a tool. Not perfectly, but intentionally.